
CREATIVE VELOCITY
Exclusive Interviews and insights from some of the top creative thinkers in business.

Creative Velocity gives you the tools and mindset to foster creativity, challenge conventional thinking, and thrive in an AI-driven world—even if you think you aren’t creative!
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What Is Creative Velocity—
and why is it important?
Creative Velocity refers to the ability to generate groundbreaking ideas and solutions that are innovative and inherently human. It’s all about forging ahead when others see obstacles. In the generative AI landscape, harnessing our unique problem-solving creativity is our competitive edge.
This book empowers you to harness generative AI confidently, spark new ideas, challenge the ordinary, and explore fresh concepts—all while incorporating the vital human aspects of ethics, meaning, and context.

EQUANIMITY
FLEXIBILITY
REFLECTION
CURIOSITY
RESILIENCE
DISCERNMENT
Creative Velocity is an enduring reference that you can return to whenever you need to revitalize your creative thinking.
You will learn to:
Use non-linear thinking to explore novel possibilities and aid in problem solving.
Jumpstart new trains of thought and spark creative disruption.
Engage in play to stimulate creative thoughts, critical thinking, and flexibility.
Achieve a state of flow and identify groundbreaking discoveries.
For Individuals
Why This Book Empowers You Personally
Creative Velocity is your guide to unlocking the creative thinking and problem-solving skills that give you a competitive edge in today’s fast-moving world. By building your confidence in analytical, strategic, empathetic, and imaginative problem-solving, this book helps you tackle challenges with fresh perspectives and showcase the uniquely human skills that AI and automation cannot replace. Whether you’re pivoting into a new field, launching a business, or reimagining your professional journey, Creative Velocity provides practical exercises, real-world insights, and proven strategies to help you stand out, stay relevant, and thrive in any career you choose. This isn’t just a book about creativity—it’s a roadmap to realizing your full potential and achieving success on your terms.
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For Businesses
Why This Book Matters to CEOs, COOs and Leaders
In today’s rapidly changing business environment, agility and innovation are no longer optional—they are essential. Creative Velocity unlocks your team's creative thinking skills and problem-solving potential, enabling them to move faster and adapt more effectively to new challenges. It provides actionable strategies for entrepreneurs, intrapreneurs, and CEOs in organizations of any size to break through bottlenecks, drive meaningful innovation, and deliver results that matter. Grounded in real-world examples from Fortune 100 companies and backed by cognitive science, Creative Velocity is a practical roadmap to cultivate a culture of creativity that doesn’t just generate ideas but also turns them into competitive advantages and stay relevant in an increasingly dynamic marketplace.
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ADVANCE PRAISE FOR
"From page one, it exceeded my expectations, challenged my thinking and stretched my brain....and all that happened in the introduction! I highly recommend this book to others who seek something more, better and beyond your norm."
Deanna Oppenheimer
Chairperson, Board of Directors, IHG Hotels & Resorts

An expert guide to sharpen and revitalize your creative spirit
in every area of your life.

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI was created for product management leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations. This book is about thinking big, developing novel product ideas, and solving personal and business problems.
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Creative Velocity is filled with actionable exercises, real-world examples, and insights from Leslie's 25 years in corporate leadership. It’s crafted for anyone eager to sharpen their skills, realize their potential, and foster an innovative mindset.

Inspiration & Empathy
A message from Leslie

"I am grateful for the inspiration, insights, and advice I have received throughout my career from the accomplished and creative people I interviewed for this book. They offered me their time and perspective without asking for anything in return, and for that, I am honored. To show my gratitude, I have made charitable donations in their honor to the nonprofit organizations of their choice. The following list represents the causes and organizations that received these donations to thank these incredibly generous and esteemed individuals."
Why Creative Velocity is Pivotal Now
The rise of AI requires that we foster new collaborations with technology. Emerging roles will focus on leveraging, managing, and innovating alongside AI systems, all of which require a creative mindset, curiosity, and the confidence to explore new opportunities without the fear of failure.

This is not a book for creative people alone. It guides you to develop your creative problem-solving skills, unlocking your innovation potential with more confidence and grit.
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MORE ADVANCE PRAISES FOR
"Creative Velocity is a fantastic read. Everyone agrees that creativity can be a major key to success, but knowing how to cultivate and channel it within a business setting can be challenging. Creative Velocity is a practical roadmap for developing and harnessing creativity from the boardroom to the front lines."
Hubert Joly
Former Best Buy CEO, Senior Lecturer at Harvard Business School, Best-selling author, The Heart of Business
"Leslie’s new book is a masterpiece of insight and inspiration. I wholeheartedly recommend it to anyone who values the power of ideas to transform the status quo but needs guidance on how to get there."
Crystal Farh
Professor of Management, University of Washington, Foster School of Business
"Creative Velocity could change your whole way of thinking. It’s a life hack handbook for living creatively, a comprehensive and practical guide to developing creative thinking skills that can be applied to personal and professional situations."
Walt Mossberg
Founding technology columnist, The Wall Street Journal, Vice Chair, The News Literacy Project
"This book is a practical primer. Creativity Isn’t magic, it’s a chemical reaction that she distills down into a mix of habits, processes, and mindset shifts that lead to breakthrough results."
Richard Stern
CEO, TuneIn
"While many businesses struggle with a fuzzy notion of creativity, Leslie Grandy has written a clear and powerful guide full of practical tools and advice. Creative Velocity is a must-read book to grow your creativity to new heights."
Dan Olsen
Product management expert, Author of The Lean Product Playbook
"The creativity exercises can help overcome self-doubt, break through mental blocks, and enhance problem-solving skills. I’d recommend this book even to the most successful creative minds because the exercises serve as an invaluable reminder to flex mental muscles in unique ways."
Jeffrey D. Shulman
University of Washington Foster School of Business Professor/ Podcaster/ Filmmaker
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About Leslie
"Over my 25-year career at companies like Amazon, Apple, and T-Mobile, I’ve learned that creativity in problem-solving is a skill anyone can develop—and it’s the key to solving challenges in the most unsure environments. I wrote Creative Velocity to help you unlock your potential, build confidence, and thrive in your career and life. I’ve spent my career launching new innovations and led teams through complex challenges where human ingenuity was the key to success. In Creative Velocity, I share how you can do the same."
I am a dynamic speaker, CEO advisor, and product executive with a passion for helping companies, teams, and leaders unlock their creative potential to drive innovation, accelerate growth, and navigate the complexities of a fast-changing world. My journey began in the film industry in Los Angeles as a member of the Directors Guild of America, where I honed my storytelling and creative problem-solving skills. This foundation led me to executive roles at iconic brands like Amazon, Discovery, T-Mobile, Best Buy, and Apple, where I built and led high-performing teams, launched multiple first-to-market products, and co-authored a patent for one of the earliest digital media subscription services—later acquired by Intel. As an IDEO-trained Design Thinking leader, I’ve guided internal innovation teams to solve complex challenges and deliver customer-centric solutions. Today, I focus on mentoring and coaching leaders through my advisory firm, The Product Guild, as well as through academic institutions like the University of Michigan's College of Engineering Center for Entrepreneurship and the University of Washington's Foster School of Business. I am proud to have co-created and to serve as the Lead Executive in Residence for the Foster School’s Executive Education Product Management Leadership Accelerator, where I help shape the next generation of product leaders. With a career spanning industries and disciplines, I am committed to empowering leaders to build resilience, foster creativity, and embrace innovation to stay ahead in a rapidly evolving world.

"This book provides a practical roadmap for unleashing your creative potential and accelerating breakthrough ideas. Whether you’re leading a team or just getting started, Creative Velocity will inspire you to think bigger, work smarter, and achieve more."
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Jim Louderback
Editor and CEO, Inside the Creator Economy
COMING MAY 2025